Wholefood’s worth the price or not ?

 

Wholefoods are an American food chain specialising in organic products. They have 9 stores in the UK and I visited the Piccadilly branch.

Upon entering the store, you defiantly do not get the sense that the store is part of a chain, after looking around the visual merchandising of the store does a great job of giving the store an independent vibe this did tickle my excitement as I am not fond of the mundane repetitive environment of a tradition supermarket chain.

I then was hit by a concoction of different smells as the was a prepared food area, divided into two parts, one half self-service where you fill a container for a fixed price which is what I opted for and the second half where you were served food such a deli, an ethnic restaurant, burger joint, pizza joint, BBQ shack, sushi or seafood bar, raw foods bar, taco bar, salad bar, sandwich bar just to name a few. To accompany your meal, you could also have a fruit or veg juice made. After making your hot food purchase, you can either sit outside or sit in the upstairs eating area,

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Apart from the prepared food was the bakery, which had a selection of bread loaves among some very sweet desserts. This is the only part of the store, which I felt contradicted the brand’s image as a healthy place to eat or shop.

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Moving away from the prepared food I walked over to the veg and fruit which was beautifully presented in a manner where it just looked like it was bulging of the shelf. I quickly noticed there were fruit and veg that you would defiantly not see in a normal supermarket such as dragon fruit.

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I quickly moved on to the other aisle and it had a holland and Barrett feel if I were to compare it to another high street retailer, but obliviously the products are at the premium price range here are a few products I decided to test.IMG_7730IMG_7727IMG_7724IMG_7643

At the back of the store, there was selection of cheeses and wines

In all, I would say the average person could not do their everyday shopping here, but it definitely makes a change to my shopping. So if you happen to pass one it worth going in and trying a few products.

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